3D Product/Service Animation Branding Competition

REGISTRATION

Closing Date: 15 September 2020 11:59pm (Extended to 15 October 2020 11:59)

Registration link:

PRELIMINARY SUBMISSION

Due Date: 15 October 2020

Voting Period: 17 October 2020 08:00am – 24 October 2020 11:59pm

TOP 10 ANNOUNCEMENT

Announcement Date: 28 October 2020

New Challenge Title: To Be Announce

TOP 10 SUBMISSION

Due Date: 8 November 2020

Voting Period: 10 November 2020 08:00am – 15 November 2020 11:59pm

AWARD CEREMONY

 

Date: 16 November 2020
Venue: DA MEN Mall

Introduction

3D Animation has emerged since the introduction of 3D hologram and 3D presentation technologies by various companies. Companies are adopting 3D Animation to display their logo, messages and product as part of their marketing, advertising and branding activities. Examples of these can be seen online at online shopping websites as well as commercial displays.

This competition is NOT designed to aim for profit generating but educational from the following 2 aspects:

  • Learning and re-learning
  • Commercialisation and Implementation

As such, this competition is aimed to promote application of knowledge and skills in 3D animation for the objective of branding and advertisement so that participants understand how new technologies are helpful when it is commercialized.

The competition invites all high school students from age 13 and above, regardless of their majors, experience or background to participate.

We hope that through this competition, students will be able to visualise the values of STEM and discover their talents to the infinite possibilities from this amazing journey.

What is 3D Product/Service Animated Branding Competition?

The 3D Product/Service Animated Branding Competition is a competition that invites every teen to use their imagination to animate a real-life objects or logo for business & corporate advertisement, branding, promotion, display and messages.

This competition promotes participants to combine knowledge of science, mathematics, arts, technology and business. It will give every participant a recognition to their involvement and exclusive recognition to winners, opening doors to more opportunities.

This competition begins 15 September 2020 and ends 16 November 2020. During the competition period, there will be 2 rounds of challenges to participants.

The first round of challenge provides participants the opportunity to create work based on any physical product or logo of their choice. Top 10 or top 10 percent, whichever less will be chosen as finalise.

The second round of challenge is limited to the finalise. Participants shall create work based on an announced product or logo which they will have to create a 3D product/service animation.

All submitted work will be publish into social media to gather responses that leads to it’s efficiency and effectiveness.

All winners and announcements will be made via email and school involved.

Objective & Learning Outcomes

This competition is aimed to promote application of knowledge and skills in 3D animation for the objective of branding and advertisement so that participants understands how new technologies are helpful when it is commercialized.

Targeted Group

This competition is open to all individuals who are age between 13 and 18 and still pursuing studies in any secondary schools/international schools/home school or any other home schools in Malaysia.

Who Can Join?

Regardless you being a professional animator, a basketball player, a youtuber or a 3D hobbyist, as long as you age is between 13 and 18 and still pursuing studies in any secondary schools/international schools/home school or any other home schools in Malaysia, we welcome your participation by providing you learning resources that we have compiled from various resources at our Axon Training Learning Portal. So, feel free to take this opportunity to experience and develop a futuristic skill that could empower your career journey.

Judging Criteria

All submitted work will be publish into at least 2 types of social media to gather responses that leads to it’s efficiency and effectiveness. All entries will be group into a set of “album” and one post will be created for each submission.

At present, social medias such as facebook, linkedin and Instagram provides viewers option to “like” and “share” contents that they see. These will also be used as the judging criteria using the following formula based on the responses in the official sites, where the work are published which the organiser will announce.

Viewer Responses

Points

Like

1

Share

5

 

All post will be available over 5 – 8 days for viewing and total mark will be tabulated at the beginning of second 9am. Work with highest accumulated points will be the winner.

Prizes

All participants will be given a e-certificate by the Ministry of Science, Technology and Innovation and a certificate of participation jointly issued by all Axon Consultancy Sdn Bhd, ACC Universe Sdn Bhd and all other sponsoring companies to recognise your participation.

All participants who achieved TOP 10 position will be given a e-certificate by the Ministry of Science, Technology and Innovation and a certificate of achievement jointly issued by all Axon Consultancy Sdn Bhd, ACC Universe Sdn Bhd and all other sponsoring companies to recognise your achievement.

Winners will receive an additional e-certificate by the Ministry of Science, Technology and Innovation to recognise your achievement. Additionally, a certificate of achievement jointly issued by all Axon Consultancy Sdn Bhd, ACC Universe Sdn Bhd and all other sponsoring companies to recognise your achievement. Trophy and prizes will be arranged for all champion, first and second runner up.

2 Categories

Logo Animation

Logos can be company or product logo that made of combination symbols or words. Often this type of animation are used to promote a brand name or a company’s services.

Product Animation

Product are usually physical items that have been modelled into a 3D object for animation. Often type of animation are used to promote a specific product that one can visit the store to purchase.

In Colloboration With

Education Sponsor

3D Product/Service Animation Branding Competition

Rules & Requirements

Sample use of a logo on a 3D Hologram Fan

Participation Fee:

RM35 per entry

There is no limit to the number of entries each participant can submit but each participant is limited to only 1 entry during the top 10 finalist submission stage.

What will you get?

After register, you will have access to a compilation of tutorial on learning blender. So, even if you are have not learnt making 3D animation before, this will be a good start.

 

Sample use of 3D Hologram Fan to display a product

Contact

Jack
email: [email protected]
whatsapp: +6012-6159229

 

Rules & Requirements

  1. To submit, all participants should be registered before 15 September 2020.
  2. Each participant may submit only 1 animation work per entry. However, there is no limit to number of entries by each participant.
  3. The competition schedule shall be as below:
    Activities Due Date & Time Activity Output
    Competition Registration 15/9/2020 11:59pm (Extended to 15 October 2020) Interested student may make payment via bank transfer/ATM then fill in the online application form and submit the bank-in slip at the same time. Successful registrant will be given access to Axon Consultancy’s Learning Portal where compilation of training materials on using 3D animation software will be identified for beginners.
    Preliminary Work Submission 15/10/2020: 11:59pm Registered participants shall design 1 animation work and submit the work together with the working blender file to Axon Consultancy via Axon Consultancy’s Training portal. Successful submitted work will be checked against the working file for originality. All vet animation will be uploaded into selected social media pages for public voting from 17/10/2020
    Vote for Top 10 17/10/2020 – 24/10/2020 Public are invited to vote and share for their favorite 3D animation work at Axon Consultancy’s pages where they can see the animations.

    All submissions will be uploaded into the organiser’s social media pages then open to public for voting and sharing from 17/10/2020 to 24/10/2020

    Work with highest point will be chosen into Final stage of competition

    Top 10 Competition Title Release 28/10/2020 Axon will announce top 10 voted work and notify the participants of the product/logo that the top 10 need to create design on. Only top 10 participants will be able to continue to use Axon Training Portal to upload their work.
    Top 10 Competition Submission 8/11/2020 Registered participants shall design 1 animation work base on the product/service that was assigned and submit the work together with the working file to Axon Consultancy via Axon Consultancy’s portal. Successful submitted work will be checked against the working file for originality. All vet animation will be uploaded into the organiser’s 3D Hologram Fan and be video recorded for public voting between 10/10/2020 to 15/11/2020 in conjunction with Minggu Sains Negara activity at Da Men Mall.
    Vote for Champion 10/11/2020 – 15/11/2020 Public are invited to vote and share for their favorite 3D animation work at Axon Consultancy’s pages where they can see the animations.

    Axon will upload all top 10 submission into Axon Consultancy’s social media pages and open to public for voting from 10/10/2020 to 15/11/2020

    A 3D Hologram Fan loaded with all top 10 submission will be made available at the STEM 4 ALL MARKETPLACE, Da Men mall as show case for voting.

    Champion, 1st Runner and 2nd Runner will be chosen based on highest, second highest and third highest point.

    Award Ceremony 16 November 2020 in conjunction with Minggu Sains Negara activity at Da Men Mall An award ceremoney will be arranged by announcing the Champion, 1st Runner up and 2nd Runner up of the competition. The actual prizes and certificates will be sent to the schools if the participant is not present.

    Announcement of Champion, 1st Runner up and 2nd Runner ups.

    Release certificates and awards.

     

  4. Participants must only use Blender in the creation of the animation. However, there is no restriction to use any other software such as Meshroom, Adobe Illustrator and CAD to create models or logos BEFORE using Blender to create the animation.
    • Blender is an opensource freeware that participants can download from http://blender.org/

      Note: If you are new to this, never mind, after registered, our portal also provides you a compilation of tutorial that you can use to learn this new skill.
  5. Winners of every stages will be announced via email, letter to school and at our facebook and website pages.
  6. Submission work must be an animation. The work shall:
    • Be submitted in mp4 format
      • The Animation video should only promote 1 logo or 1 product and it should be aimed for use with a 3D hologram fan. (See https://youtu.be/oakwe39a-Yk , https://youtu.be/gEa7R7BRUj4 and https://youtu.be/HBmRZflQ7No to learn more about 3D hologram fan)
      • Animation video length no more than 2 minutes
      • File size no more than 15 mb
      • Sound/Music/Voice can enhance the animation but not necessary.
      • Animation video background must be in Black colour for best effect
      • Animation video dimension should be square of at least 445 x 445pixel, in some cases 600 x 600 pixel or larger are also acceptable. The largest dimension should not exceed 1020 x 1020 pixel.
    • Be submitted together with it’s blender file. Only mp4 file with it’s corresponding blender file shall be submitted to be qualified into the competition.
  7. Axon Consultancy reserves the right to disqualify without notification on submission done in poor taste including content that is offensive, defamatory, indecent or objectionable.
  8. At Axon Consultancy’s request, winners maybe asked to provide additional contact information for purposes of price delivery.
  9. Axon Consultancy reserve the right to cancel this competition at any stage if deemed necessary in it’s opinion and if circumstances arise outside of its control, or if the number of participants do not exceed the minimum number decided.
  10. Axon Consultancy will only calculate the points from it’s official social media postings, any other “likes” or “shares” from other postings derived from sharing or liking the official postings shall not be inclusive. All decisions and tabulation by Axon Consultancy are final and no appeal shall be entertained.
  11. By submitting an entry, participants automatically grant Axon Consultancy Sdn Bhd to use their creative work in any of it’s future marketing events or promotions.
  12. All work submitted shall be retained and copyright to Axon Consultancy Sdn Bhd.
  13. By submitting an entry, participant atomically agree and certify that they have read and agreed to all the rules and requirements governing this contest.
  14. Axon Consultancy would like to make clear that organising this competition is not aimed for any profit. This competition is organised out of good faith and with the purpose of community development, which are in-line with other programmes such as Voice Production For Children, Voice Production For Adults and etc programmes that we have.