The programme adopts a participant-centerd and results-oriented learning approach :

• Interactive Learning: Short input sessions with facilitated discussions
• Case Studies: Real-world business scenarios and analysis
• Group Activities: Customer profiling, value proposition design, funnel creation, and sales practice
• Hands-On Planning: Guided development of individual business plans
• Role-Play and Simulations: Practising sales conversations and objection handling
• Reflection and Feedback: Trainer and peer feedback to reinforce learning
• Tools and Templates: Practical checklists, frameworks, and planning templates
• Action-Oriented Outcome: Personalised implementation plans with measurable goals

At the end of the programme, participants will be able to:

• Understand the strategic roles of sales and marketing in driving sustainable business growth
• Identify target markets, customer segments, and buying motivations
• Develop clear brand positioning and compelling value propositions
• Design structured marketing and sales strategies aligned to business goals
• Apply digital and social media strategies to generate leads and engagement
• Build effective customer relationship management practices
• Measure performance and refine strategies using data and KPIs
• Develop an actionable sales and marketing implementation plan

Module 1: Fundamentals of Strategic Sales & Marketing

• Roles and interdependence of sales and marketing
• Strategy versus tactics in business growth
• Contribution of sales and marketing to organisational performance
• Common challenges faced by growing businesses
  Outcome: Clear understanding of how strategy-driven sales and marketing enable long-term success.

Module 2: Market and Customer Analysis

• Identifying target markets and ideal customer profiles
• Understanding customer needs, pain points, and buying behaviour
• Market segmentation techniques
• Customer value expectations
  Outcome: Ability to define target customers clearly and understand what motivates purchasing decisions.

Module 3: Brand Positioning and Value Proposition

• Building a strong and consistent brand identity
• Defining unique selling propositions (USP)
• Competitive positioning strategies
• Value-based pricing considerations
  Outcome: Capability to position products or services clearly and communicate value confidently

Module 4: Strategic Marketing Planning

• Setting clear and measurable marketing objectives
• Selecting appropriate marketing channels
• Designing effective marketing funnels
• Content planning for different stages of the customer journey
  Outcome: Ability to develop structured, goal-oriented marketing plans.

Module 5: Digital and Social Media Marketing Strategy

• Strategic use of digital and social media platforms
• Content strategies: education, promotion, storytelling, and testimonials
• Lead generation methods
• Building trust and engagement online
  Outcome: Effective use of digital platforms to attract and engage customers.

Module 6: Sales Strategy and Sales Process

• Designing a structured sales process
• Prospecting and lead qualification techniques
• Sales communication and consultative selling skills
• Objection handling and ethical closing techniques
  Outcome: Increased confidence and professionalism in managing the sales process.

Module 7: Customer Relationship Management (CRM)

• Importance of customer retention and lifetime value
• Follow-up and after-sales strategies
• Creating repeat and loyal customers
• Referral and loyalty-building strategies
  Outcome: Ability to build long-term customer relationships that support sustained growth.

Module 8: Integrating Sales and Marketing

• Aligning marketing messages with sales activities
• Collaboration between sales and marketing teams
• Using customer feedback and data insights
• Continuous improvement strategies
  Outcome: Understanding how integration improves conversion rates and operational efficiency.

Module 9: Performance Measurement and Tools

• Key sales and marketing KPIs
• Tracking, analysing, and interpreting performance data
• Budget management and ROI considerations
• Strategy adjustment based on performance outcomes
  Outcome: Ability to measure effectiveness and make data-driven decisions.

Module 10: Action Planning and Implementation

• Development of a practical sales and marketing action plan
• Setting priorities, timelines, and responsibilities
• Identifying required resources
• Scaling strategies for sustainable growth
  Outcome: Participants leave with a clear, actionable plan ready for implementation.