By the end of this programme, participants will be able to:

• Identify and explain critical components of an effective strategic plan, including market analysis and business model assessment.
• Evaluate various strategic approaches through case studies and diagnose internal and external factors shaping strategy.
• Align organizational resources with strategic objectives using STP (Segmentation, Targeting, Positioning) and business focus frameworks.
• Develop a set of actionable strategic goals and consolidate them into a one-page strategy blueprint.
• Design a strategic action plan and structured execution framework incorporating workshop feedback and peer insights.
• Integrate planning tools—business scorecards, roadmaps, KPIs—to create a cohesive strategic roadmap.
• Apply change and communication strategies to support implementation, ensuring clarity, alignment, and governance for successful execution.

The programme applies a highly interactive, practitioner-led approach featuring:

• Strategy Frameworks & Models
  (e.g., scorecards, STP, roadmap development, execution governance)
• Case-Based Discussions
  Real-world scenarios to assess strategic effectiveness.
• Hands-On, Guided Planning Sessions
  Participants progressively build their own strategy blueprint.
• Collaborative Group Work & Peer Feedback
  Encourages cross-functional insights and practical refinement.
• Facilitator Coaching
  Personalized guidance to ensure clarity, relevance, and applicability.

By the end of Day 2, every participant will have completed a coherent one-page strategy plan supported by an aligned execution roadmap.