Trainer Portfolio: Mr. Chris Low

HRDC Accredited Trainer | Wine & Hospitality Specialist | Luxury Experience Curator | Internationally Recognized Wine Ambassador

Chris Low is a highly respected figure in the food, beverage, and hospitality sector, recognised across Malaysia, Singapore, Bordeaux, and Champagne for his mastery in wine education, hospitality operations, and luxury guest experience design.

With a career spanning more than two decades—from cook to sommelier, restaurateur to hotel operations, and ultimately to senior consulting roles—Chris brings unrivalled real-world experience to every training programme he delivers.

 Today, as the Managing Director of SWAG Consultancy, Chris is renowned for transforming service teams, elevating brand standards, and crafting immersive wine-led experiences for leading hotels, restaurants, resorts, and premium lifestyle brands.

ACADEMIC & PROFESSIONAL QUALIFICATIONS 

• International Diploma in Education & Training, UK
• Diploma in Hospitality Industry, American Hotel & Motel Educational Institute, USA
• Advanced Certificate in Wine & Spirit Studies, Wine & Spirit Education Trust (WSET), UK
• Advanced Certificate in Wine Knowledge, SOPEXA
• HRD Certified Trainer (TTT)
• Certified Hospitality Trainer (AHLEI)
• Certified AHA Online Educator (OEC)
• Member, Malaysia Speakers Association (MSA)
• Chancelier de la Jurade à Saint-Émilion (Malaysia) – 1st Malaysian to receive this honour
• Commandeur d’Honneur, L’Ordre du Bontemps
• Collaboration Partner, CY Gastronomie

 CAREER & INDUSTRY EXPERIENCE 

Managing Director, SWAG Consultancy (2013–present)

Leading training & consultancy for the food, beverage, and hospitality sectors. 

Vice President, Leap Campus Group / World Skills Academy / AHA Malaysia (2016–present)

Specialising in industry-driven F&B, hospitality, and retail training programmes. 

Vice President of F&B, Aariana Hospitality International (2016–present)

Driving service excellence and operational transformation for hospitality groups.

 Past Industry Roles

• General Manager, Vintage Assets Pte Ltd (2007–2013)
• General Manager, Auric Pacific Singapore (2005–2007)
• Manager, Casa Vino Sdn Bhd (2002–2005)
• Owner & Restaurateur, The Fatty Steak House (2000–2002)
• Sommelier / Supervisor, Renaissance Hotel KL (1998–2000)
• Cook, Renaissance Hotel KL (1995–1998)
• Waiter, TGI Friday’s (1994–1995) 

SPECIALIST CONSULTING & SIGNATURE CONTRIBUTIONS 

High-Impact Consultant for Wine & Luxury Brands

3nity (M) Sdn. Bhd. – Consultant Sommelier & Marketing Strategist (2015–present)
Chris is the creative force behind 3nity’s most successful wine activations, including:

• Curating luxury wine dinners & experiential tasting journeys
• Designing branded wine marketing campaigns
• Delivering professional wine certifications & service training
• Hosting VIP wine events for elite clientele

Signature Highlights:

• Co-host, Domaine VIK Launch – Ritz-Carlton KL
• Wine dinners featuring Château Rauzan Gassies, Château Fleur Cardinale, Cognac Frapin, and Jean Pierre Moueix selections
• Lead facilitator of 3nity’s wine education tours to Saint-Émilion & Bordeaux (2022–2024) 

Luxury Wine Experience Curator

Bordeaux Liquid Gold Pte Ltd – Senior Wine Consultant (2016–present)
Chris plays a key role in shaping the brand’s premium experiences across Asia, including:

• Bespoke wine tasting & pairing events
• High-level collaborations with renowned châteaux
• Educational wine tours across France
• Managing Director, Bonjour Wine Cellar Sdn. Bhd. (Malaysia) 

Notable Collaborations:

• Champagne Barons de Rothschild Launch – EQ Kuala Lumpur
• Curated events featuring Château Mouton Rothschild, Château Figeac, Château Léoville Las Cases, Château Angélus, Château Margaux & more 

TRAINING PARTNERSHIPS WITH ICONIC HOSPITALITY BRANDS 

Chris has delivered customised service, wine, and guest-experience programmes for:

• One & Only Resort Desaru
• Four Seasons Hotel Kuala Lumpur
• EQ Kuala Lumpur
• Gordon Ramsay Bar & Grill Malaysia 

He has also supported major groups in redefining service frameworks, raising competency standards, and developing leadership pipelines:

• Tune Hotels Group
• Seri Malaysia Group
• Dragon-i Group (via World Skills Academy & AHA Malaysia) 

AN INDUSTRY TRAILBLAZER WITH INTERNATIONAL RECOGNITION 

Chris is the first Malaysian ever appointed as Chancelier de la Jurade à Saint-Émilion à Malaisie. 

His landmark contribution includes establishing the Malaysian Chancellery and pioneering a work-based wine service programme that has trained and certified 20 professional wine waiters—now officially endorsed by CY Gastronomie and CY Cergy Paris Université. 

WHY CORPORATE CLIENTS TRUST CHRIS

1. Chris stands out for his ability to blend:

 ✔ Deep operational experience

✔ International wine mastery

✔ High-level training expertise

✔ Engaging delivery with real-world relevance

2.  Every session led by Chris is crafted to be:

Insightful. Immersive. Impactful.

More than training—he creates an experience that elevates teams, transforms service, and strengthens brand prestige.