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CORPORATE COMMUNICATION & INFLUENCE

In today’s hyper-connected world, communication is more than just delivering information—it is about shaping perception, driving action, and influencing outcomes.Corporate Communication & Influence is a powerful, hands-on program designed to equip professionals with the strategies, tools, and mindset needed to communicate with intention, authority, and strategic impact.

Whether you’re managing internal communications, engaging customers, influencing stakeholders, or safeguarding corporate reputation, this program elevates your ability to deliver messages that truly matter—especially when the stakes are high.

Who Should Attend

  • Communication, PR, and marketing professionals

  • Leaders and managers shaping internal and external messaging

  • Professionals who must persuade, influence, or manage stakeholder expectations

  • Anyone responsible for protecting or enhancing corporate reputation

LEARNING OUTCOMES

Upon completion of this course, participants will be able to:

  • Align communication strategies with organisational goals

  • Craft persuasive messages tailored to key stakeholders

  • Select the right communication channel for maximum influence

  • Apply structured approaches for crisis and reputation management

  • Strengthen personal and corporate brand credibility through strategic communication

    LEARNING METHODOLOGIES

    • Message Crafting Workshops – Hands-on narratives and key message development

    • Crisis Simulation Exercises – Real-time crisis role-play and response evaluation

    • Stakeholder Mapping Drills – Identifying, analysing, and prioritising stakeholders

    • Peer Feedback Presentations – Delivering influential short presentations

    • Case Study Deconstruction – Reviewing real corporate communication wins and failures

    Course Content

    Module 1: The Strategic Role of Corporate Communication

    • Aligning communication with business goals

    • Stakeholder identification, mapping, and analysis

    • Building and protecting organisational reputation

    Module 2: Mastering Communication Channels

    • Internal communication to engage and inform

    • External communication: PR, media relations, and social media

    • Selecting the right channel for message effectiveness

    Module 3: The Art of Influence & Persuasion

    • Understanding persuasion psychology (Cialdini’s principles)

    • Crafting compelling narratives and business storytelling

    • Workshop: Building and delivering a persuasive message

    Module 4: Crisis Communication & Reputation Management

    • Developing a crisis communication plan

    • Managing information flow and controlling the narrative

    • Case study: Crisis communication successes and failures

    Module 5: Developing Your Influential Voice

    • Strengthening your personal communication brand

    • Refining public speaking and presentation skills

    • Action planning: Applying your influence toolkit at work

    Enquiry

    For More info,  Click & Enquire Now

    Or Call Us :  +6016 338 2229

    Enquire Now

    Course Schedule

    Date: 1/2 Day or 1 Day
    Time: 9AM – 1PM / 9 AM – 5 PM

     

    Course Fee

    Inclusive of training material, certificates & meals.

    Our course is HRDF claimable.
    Contact us to claim for promo rate.

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    Location

    In House available or may use our training centre located at: 

    Axon Consultancy Sdn Bhd
    No. 2-2, Plaza Usahawan Genting Kelang,
    Jalan Danau Niaga 1, Taman Danau Saujana,
    53300 Kuala Lumpur.

     

    Certificate

    • Participants will receive a Certificate of Completion upon full participation in the programme.

    Registration

    To register, kindly download & fill in the form.
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    About The Trainer & Programme

    To know more about our trainer click here

    Click the buttom below to download the brochure.

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    Enquiry

    For More info,  Click & Enquire Now

    Or Call Us :  +6016 338 2229

    Enquire Now