An internationally accredited workshop using life-like business conditions to build a winning business strategy
The business environment today has become increasingly complex and competitive as cost of production and product development becomes much more cost effective. However, even as more products become available, the market becomes more difficult to penetrate. Companies not only must continually innovate and lower their cost of product, they must also now think about the marketability of their products to an increasingly fussy consumer.

What is BSP?

Business Strategy is the master plan of how organization is going to win in its environment, whatever that is. One entering into business without a strategy is as good as gambling.

Business Strategy Professional Level 7 (BSP) certification provides you knowledge about business strategy analysis & planning framework with access to 50 strategic analysis, planning and decision making tools. The workshop provides opportunity to analyse and practice the knowledge, sharpen the skills and to test how your strategic analysis, cognitive planning process and decision-making stand against the competition faced in the environment.

This programme focuses on identifying the strength of an implemented business strategy based on a simulated result. It has been endorsed by the UK Ofqual regulated awarding body, CERTA Awards and ABC Awards at level 7, which carries the equivalent of a Master Degree qualification.

What will you learn?

  • Introduction to Business Strategy
  • Environment Scan and Analysis
  • Understand your customer’s requirements
  • Competitors analysis
  • Product and Research & Development Planning
  • Operational Strategic Planning
  • Strategic Marketing Planning
  • Financial Analysis and Planning
  • Stock market and reactions

Who should attend?

This programme has been designed for executives who currently run a business or have decisions responsibilities at various levels and seek to improve their short-term or long term business incumbent. It is also for those who need to acquire skills and appreciation in strategic thinking, planning and decision making.


  • Entrepreneurs
  • Business Owners
  • Senior, Middle level Managers
  • Executives
  • Supervisors
  • Manager /Assistant Managers

Training Module

Day 1 & 2

  • Briefing and Induction to Business
  • Strategy and Theories
  • Induction to Quantitative Information
  • Teams Formation
  • Organisation Formation
  • System Training
  • Strategy Formation
  • Business Tactic Development
  • Induction to the Digital Simulation System and Artificial
  • Intelligence
  • Overview of the Interface
  • Standard Terminology, Process and Flow

Following Day (s)

  • Strategy Familiarisation
  • Formulation
  • Testing Tools
  • Tactics
  • Strategy Development
  • Business Strategy Simulation practices over a period of 8 years with quantitative information.

Second Last Day

Business Strategy Simulation over a period of 8 years with business strategy and quantitative information.

Last Day

Reviewing of Balance Score Card and KPI Results.
Individual Improvement action plans.
Different decisions analysis.

Business Opportunities is Open Now!!

We are now looking for regional partners. If you are a trainer, a training provider or an education provider, looking for new training product or services, we welcome you to contact us to explore further.

Why BSP Programme?

This course is designed to share participants with the knowledge and skill-set of strategic system and tools following by both professional support and development opportunities that carries valuable skills and techniques to be used in practical work environment.

50 Strategic Manager’s tools


Holistic Decision Making

BSP helps to develop the executive level of understanding across 4 departments, 6 areas of responsibilities through experiential and immersive training structure.

Grow Your Career or Business

Whether you are a business owner, leader, executives or university graduate, the learning from this course enhances your professional growth or will directly and positively affect your business growth and strengthen your business position.

x2 Clinic Workshops Tickets

New Meta-learning Development

As you discover new perspective and considerations, it widens your thinking scope and your ability to think across functions.

Comprehensive Business Strategy Analysis, Planning & Decision-making tools

A ‘toolbox’ of worksheets used to analyse the business environment from macro to micro perspective together with templates for planning and decision making allows you to mix and match the tools in your team and for your clients. As a Certified Business Strategist, this toolbox provides you endless possibilities in your consultation and planning activities.

Professional Development Seminar Series

Structure, Process and System

Through the business strategy analysis, planning and decision-making framework, you will learn to implement the steps for effective analysis and planning, making your business strategy rewarding.

Professionally and Academically Accreditated

The BSP is awarded by the London Examination Board and endorsed by CERTA Awards and ABC Awards. The course is carefully designed to facilitate your learning to understand and apply the theories and tools. The results of your implementation will be evaluated and debrief which enriches learning through the application of the BSP tools that facilitates knowledge exchange

Training Quality

The Business Strategy Professional Level 7 has been endorsed by TQUK. TQUK is a professional and customer-service orientated UK recognized awarding organisation.  TQUK provides independent assessment of our programmes and courses and award diplomas. TQUK to ensure strict compliance with academic standards relating to the programmes. This means that the course has undergone an external quality check to ensure that the courses it offers, meet defined quality criteria.

The completion of this course may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 7 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been Jointly designed by London Examinations Board with Axon Consultancy to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. TQUK endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.




Managing Director of Axon Consultancy Sdn Bhd

Graduate from the University of Keele, UK, Jack had more than 30 years of experiences in Management. He lead Olympia Group of colleges in achieving 2 ISO certifications after he successfully achieved 4 star rating for Olympia College in Johor Bahru with a consistent growth of 10% every year. He is also a HRDF certified trainer and London Examination Board’s approved facilitator.


More Information

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Poor decisions made at the production stage will adversely affect the profitability of the product and eventually the business. However, as the work environment becomes increasingly siloed to increase productivity and control cost, decisions are now made at respective departments within the business cycles increasing the difficulty in understanding how these decision made at the department level will affect the corporate wide results at the end.

It is now more important to be looking at decision making at a holistic view to ensure decisions are made effectively and inclusively. In addition due to the ‘bullwhip effect’ of the supply-demand processes where decisions made at the beginning of the process are at times only known at the end, it is now more important than ever to be able to see the results of the decisions immediately.

With the advent of big data and technology, results can now be simulated on a real-time basis based on decisions made to understand the impact of these decisions on individual departments as well as on the company as a whole.


Business Strategy Professional is a programme that incorporates both theoretical aspects of strategic decision making with a big data simulation engine enables the real-life simulation of results based on artificial intelligence calculated using key decision data made by the participants. 

This will enable learner to understanding the impact of their decision made at the department level on the corporation as a whole, and be able to access the impact of that decisions on a real-life basis. In respect, this training objectives are:

  • To develop analytical and strategic leadership skills
  • To develop a logical decision making mind-set.
  • To build awareness on the importance of customer’s expectations.
  • To experience an in-depth understanding of the influence of competitors to one’s business.
  • To understand the integrity and synergy between various department in an organization.
  • To coordinate strategy and tactics across R&D, Marketing, Production, Finance, HR and TQM.
  • To understand the importance of cross functional alignment and team work in an organization.
  • To develop a sense of economy for the business and ability to use quantitative information (i.e. Profit and Lost statement, budgets, production etc) for business decision making.

These objectives will also be able to improve decision making skills at organisations today thereby increasing cost efficiency and increasing business growth in today’s competitive environment.

Learning Outcomes

Programme Synopsis and Learning Outcomes:

Often managers lose sight of long-term goals because they need to constantly look at making decisions to fulfil short term goals and objectives.

To ensure that companies remain on track to reach set strategic objectives, managers requires an holistic insight to the business and they also need to be equipped with the knowledge and skills to participant in strategy planning and decision making so alignment of operational and tactical plans and decisions is made to the overall strategy plan.

Business Strategy Professional Level 7 is an intensive and comprehensive 10 days blended training programme that is specially designed for managers at all levels. It will refresh and equips you will new skills and tools along with practical experiences to devise strategic plan and strategic decisions.

This is a high level training that provides training to managers in crafting strategic plans and decisions that also creates framework for your subordinates to follow in their daily decision making.

Through lectures, brainstorming, discussions, case studies simulations and the analysis development training, you will be able to

  • Recognise changes caused by competitors to the industry which they serve and make needful strategic adjustments for the growth of the business.
  • Practice cross departmental communication to ensure alignments of strategic decisions.
  • Articulate logically with business sense for each key business decisions and its internal and external implication
  • Make judgements with minimal compromises to the overall strategic direction and defend the judgement.
  • Apply, adjust and adopt suitable models, techniques and theories to produce an environment audit for an organisation
  • Critically analyse, evaluate and discuss alternative strategies for an organisation’s execution.
  • Develop and integrate strategies for at least 4 departments.

Structure and Assessment

The training is an intensive yet flexible programme. It begin with 2 days face-to-face training sessions, then participants will undergo experiential learning experiences with the support by the trainer using tools and materials that is available within the Axon Training Portal. On the second last day of the training, participants will gather to complete a full simulation that will be assessed with marks. The final day will be will be a debriefing day whereby our facilitator will be spending time to discuss the various strategies formulated and it’s implementations.

Teams will be rated on business success based on the decisions they made over the 8 periods of each simulation rounds that covers the aspect of Research & Development, Marketing, Production, Human Resource, TQM and Finance. These decisions span across the categories in the International Business Excellence Framework. The digital simulation uses an integrated evaluation approach to relate each decisions to the various aspect of the Business Excellence Framework against the results and performance to generate a point and the points will be presented in a Balanced Scorecard.


Full set of reports generated by AI and big data based on your strategy for analysis and discussion:

  • Annual Report
  • Production Analysis
  • Stock Market Report
  • Market Segment Analysis
  • HR & TQM Analysis
  • Income Statement
  • Financial Reports
  • Balance Sheet
  • Cash Flow

Grading & Awards

Learners who successfully meet the passing criteria will receive a Certificate of Achievement jointly awarded by London Examinatioons Board, CERTA Awards and ABC Awards, a Learner Unit Summary (Lists of completed component by learner) and an additional Certificate of Achivement awarded by Axon Consultancy that indicate the level of achievement as below:

  • 5 Star : 900 points and above
  • 4 Star : 800-899 points
  • 3 Star: 700-799 points
  • 2 Star: 600-699 points
  • 1 Star: 500-599 points

Training Schedule

Training duration : 5 days
Training hours : 9am – 5pm
( Note : Actual duration is subjected to learner’s learning progress)
Training Venue : To be Announced Soon


Please contact us for a detail training schedule.

Day 1&2 Day 3&4
Day 5&6
Mar 17,18 19,26 27,28
Mar 23,24 25,26 27,28
Apr 13,14 15,16 17,18
Apr 27,28 29,30 1,2/5
May 11,12 13,14 15,16
June 8,9 10,11 12,13
June 15,16 17,18 19,20

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